Data science is revolutionising how medicine is understood, how biomedical research is conducted and how healthcare is delivered.
The University of Edinburgh came to me to create the look and feel for a new course that provides an introduction to key concepts, principles and methods of data science in health, enabling students to explore the potential for data to transform healthcare.
The identity is based around a bold wordmark, limited colour palette and a standardised footer which gives the course a distinctive look and feel.