Haggis Adventures run award winning tours of Scotland, their local guides go off the beaten track to proudly show-off some of Scotland’s most iconic sites.
I updated the Haggis visual identity to reflect the energy and vibrancy of their young audience. I refreshed the old logotype, intensified their colour palette and added an entirely new typeface that had a much more flexible range and lively feel. Project rollout included design of their annual yearbook and tour guide, branding a fleet of tour buses as well as numerous posters, flyers and booklets.
